65 – What if everything about selling is wrong? with Peter Anthony
What if everything about selling is wrong? What if, instead, you try the opposite? The opposite of selling, is building a relationship. Meet Peter Anthony the author of Collabradabra - The Magic Of Collaborative Conversations. Peter works with non-salespeople like engineers, lawyers, and accountants and helps them discover how to build the client business by not selling but by collaborating with clients to build deeper, longer-lasting relationships.
