What if everything about selling is wrong? What if, instead, you try the opposite? The opposite of selling, is building a relationship. Meet Peter Anthony the author of Collabradabra – The Magic Of Collaborative Conversations. Peter works with non-salespeople like engineers, lawyers, and accountants and helps them discover how to build the client business by not selling but by collaborating with clients to build deeper, longer-lasting relationships. He shares with us the most uncomfortable conversation he’s had: with an old-school VP of Sales who thought very differently and relied on bullying instead of relationship-building.
Collabradabra: The magic of collaborative conversations can be found on amazon here: https://www.amazon.com/Collabradabra-Peter-J-Anthony/dp/064681074X/
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Ready for the next step in your difficult conversations? You can buy the book on Amazon now.