What if everything about selling is wrong? What if, instead, you try the opposite? The opposite of selling, is building a relationship. Meet Peter Anthony the author of Collabradabra – The Magic Of Collaborative Conversations. Peter works with non-salespeople like engineers, lawyers, and accountants and helps them discover how to build the client business by not selling but by collaborating with clients to build deeper, longer-lasting relationships. He shares with us the most uncomfortable conversation he’s had: with an old-school VP of Sales who thought very differently and relied on bullying instead of relationship-building.

Collabradabra: The magic of collaborative conversations can be found on amazon here: https://www.amazon.com/Collabradabra-Peter-J-Anthony/dp/064681074X/ 

We hope you enjoy the podcast. Remember to subscribe via Apple podcasts or Spotify, share the link with your friends and colleagues and you can always reach out to as at the following email address info@ineedtof-ingtalktoyou.com.

Ready for the next step in your difficult conversations? You can buy the book on Amazon now.

I Need To F***ing Talk To You! | The Art of Navigating Difficult Workplace Conversations – Amazon | Owl’s Nest Books| Shelf Life Books