Double your Ken in this episode! Host Ken Cameron speaks with Ken Rusk, blue-collar entrepreneur, bestselling author of Blue-Collar Cash, and host of the Comfort, Peace & Freedom podcast.
Ken shares the story of a tough conversation early in his career when one of his top employees told him they were planning to leave. Instead of trying to convince them to stay for the sake of the business, Ken took a different approach: he put the employee’s goals ahead of his own. That decision sparked a powerful shift in trust, loyalty, and long-term leadership.
With over 40 years of experience and a nine-figure construction business under his belt, Ken offers a grounded, common-sense perspective on building culture in small and mid-sized companies. He explains why helping your team design lives they actually want to live is the best way to retain talent — and why culture always beats perks and ping pong tables.
Ken also gives us a sneak peek at his upcoming book, focused on how to attract, inspire, and retain great employees while taking your business to new heights.
Links:
- Website: KenRusk.com
- Ken Rusk’s Podcast: Comfort, Peace & Freedom
- Book: Blue-Collar Cash
- Course: The Path to a Successful Life
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