The 8 Purpose Drivers for Maximum Employee Engagement

Hey, everybody. Ken Cameron from Corporate Culture Shift.

Thanks for joining us today.

We're talking about The SHIFT Card Deck because we're in the middle of our ATB boostR campaign.

Take a look at the link on the page here and go to the ATB boostR page.

We're selling the card deck for at a substantial discount, only while this campaign is on.

During the course of this campaign, we're sharing a series of blog posts about each of the nine major categories within the card deck and we're going to give you a tour of the card deck in that way.

It's a great tool that you can use to shape your organization's culture.

You can use it to:

  • identify your organization's values

  • identify individual values

  • make sure they're in alignment

  • coach your employees, and

  • drive employee engagement.

It's a very versatile tool. We're very excited about it, and we're thrilled to be sharing it with you.

There are 81 cards within the deck, divided into these nine categories.

Each one of these categories is a way to shape your organization's culture.

Today we're going to talk about...


If your organization isn't clear on its purpose, then you're not going to be able to engage your employees.

Within the purpose suite of cards, there are eight drivers that allow you to align your employees' actions to your organization's purpose.

Those drivers are:

Passion - Your employees have to be passionate about the work that they're doing, and they have to be passionate about your organization's purpose. Now this can sometimes be a challenge because an employee's values may not always align with an organization's purpose. But what we find is there's usually some element in the employee's values that aligns with some elements of your organization's purpose. And when you can find that connection and draw that connection for them, then employee engagement shoots through the roof.

Apiration - Once you're clear on purpose you'll find that you've given your employees something to aspire to, and that's the second card within the purpose suite, aspiration.

Inspiration - And then, once you've given them something, a target that they can aspire to, then your employees are really driven by inspiration, and that's the third card within our deck.

Authenticity - All of this only works when you're speaking with authenticity, and when your employees are acting with authenticity, and that's our fourth card.

History & Tradition - You can also use the history and tradition within your organization to more clearly articulate your organization's purpose, and you can use it to generate a sense of pride within your employees. So the history and tradition of your organization is a very valuable tool for you.

Story - An equally valuable tool is story. If you can contextualize your organization's purpose within the context of a story, then it's going to stick with your employees. Because a story is something that they can repeat, and a story is something they can remember under stress.

Respect - You've got to be treating your employees with respect, in the same way that you want your employees to be treating you with respect. But your employees also have to respect your organization's purpose. Because if they don't, then they're not really going to be engaged with your organization or with their work.

Wisdom - And then finally, all of this requires a lot of wisdom. Now there are senior leaders within your organization at all levels who are the tradition keepers, the knowledge keepers within your organization. These are your wise elders, and these are the ones that you can use as your levers within the organization to influence others because these are often the employees that others look up to, and they're the ones that really set the benchmark, either intentionally or unintentionally. So you might as well start using them to your advantage to drive all of your employees toward your organization's purpose.

So those are the Eight Purpose Drivers within any organization, and those are also coincidentally the eight minor cards within the purpose major card suite.

Thanks for joining us today to talk about purpose. We look forward to talking with you on our next blog, where we're going to talk about strategy.

join our growing list of happy clients:


"It was impressive to see Ken facilitate very unique, creative and innovative workshops while keeping connected to our business strategies and end goals..."

- Jackie Barber

  First Calgary Financial

We look forward to responding to your inquiries...


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Calgary AB T2G 1N5


(403) 461-1535

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